RESEARCH

What have I done?

For the first project for Eindhoven Rockcity we have researched a few different topics. I focussed on the internal analyis during the start of the project, the internal analysis is done to create a better overview of who the client is and what problems they are facing that they need our help with. For the internal analysis I wrote the problem analysis and I also decided to create the marketing mix using the 4 p's model. The reason for using the 4 p's was mainly for me to practise with them, I already have done quite a lot of research at my previous study however I almost always ended up doing only the external analysis while others picked up the internal analysis so I wanted to practise with some internal analysis models. I did end up doing some more research into the best times to post on different social media's to then create the content calender. For all my research I used different sources and included them in the research documents using APA.

What have I learned?

• Making my research more visualized so that it is better presentable.

What have I done?

For the second project about marketing for Lighttown Speakers we started with all creating a few different research questions and to take it a step further I also came up with a few sub questions that could be used with the research questions I thought out. I also came up with a logical framework with all the different things that we would have to research and what models would be good to use for this project. After this we divided the research work amongst the group and I ended up doing the trends and developments analysis. I also made a quick overview for the internal analysis and problem statement to give us as a group a clear and short overview of the client and the assignment. After doing the first parts of research and coming up with our first ideas I have also picked up on researching different networking events in Eindhoven together with Lisandra to see what are possibilities for networking for Lighttown Speakers.

What have I learned?

• Creating the framework, stating what should be done to have a complete research.

What have I done?

For project X I started with a small bit of research, I did not do much research since I wanted to build a website and could use the time for wireframes, designs and actually coding. So I opted for only doing a target group analysis and made a persona for this and researched two competitors that are also a café by day and a bar by night. Then I also did do a thinking out loud session with someone who fit into the target group which is also already mentioned in learning outcome 1. Here I let the participant go through the designs of the website and what I had already coded at that point and gave her a few tasks that she had to complete and tell me about her thought process and why she did certain things as well as that I was observing her behavior such as how long it took her to find certain things and her facial expressions during the tasks. I then wrote down my findings about this in the research project X document and started implementing some of the things I gained from this session and were still possible within the given amount of time.

What have I learned?

• Visualizing my research.
• Practising with thinking out loud session.